Business Vans

BUSINESS VANS LEAD GENERATION PROGRAMME

HOW DOES IT WORK?
You choose your product or service, agree the lead generation metrics and we create a programme based on your success criteria.

Original content, landing pages, native and display advertisements and site traffic drivers are created
Content driven Email, Social and Paid campaigns are designed to create enquiries and visits that convert into sales leads
The profiling of visitors enables accurate outreach campaigns in social and paid channels
All creative costs are included in the programme package price

Business Vans is an online motoring title, delivering news and essential business van advice on areas such as company van tax and van leasing to the sme and business driver sectors.
Business Vans website – reaching 256,000 people every year (21,000+ every month). Over 80% come from organic search. Dwell times are between 50 seconds and 3 minutes, dependant on article.
Business Vans website provides information for vans users, van operators, traders, SME’s and small business owners.
Visitors seek out Business Vans when they are looking for information on test drives, vehicle comparisons, van legislation, van advice, van reviews or van news.

VISITOR JOURNEY

SEO
Original articles – correctly labeled and tagged
20,000 article library built up over 14 years

Email
Content aligned email newsletters from trusted title
Database profiled by job function and industry type
Refined over 10 years

Social
Content Sharing and site engagement
Twitter followers by title and LinkedIn communities

Paid
Content centric campaigns
Google Ads, Facebook Ads and PPC campaigns – Bing and Google

TRAFFIC DRIVERS ARE THE TOUCHPOINTS THAT ENCOURAGE A VISITOR TO ENGAGE

There are numerous touchpoints where visitors can interact with your product or service.
Multiple touchpoints means you can communicate different messages, whether designed to lead the visitor to another area, or provide more detail on the page they are viewing.
The different messages can be changed at your request, giving you more campaign flexibility.

Campaign Tools

Advertising – Native and Display
Email Newsletters Promotion
Curated Editorial Content
Bespoke Product Landing Pages
Partnering at Digital and Physical Events
Research Reports

Social Channels

Paid Campaigns

Google Ad Manager - content orientated to engage interest
Facebook Ads - content sent to the correct profile user
PPC - using all platforms
Lead Generation Platforms - buying in completed enquiries
Curated content package - content, email and social media campaign, newsletter inclusion

Real Outcomes

Conclusion

Using an existing machine that can create positive outcomes that match your success criteria is what we do – eliminate some of the risk in your marketing

get in touch

Contact Nick
nick@businesscarmanager.co.uk
Phone. 0203 773 6138